Bottom of the Pyramid Marketing PDF
By:Ramendra Singh
Published on 2018-12-03 by Emerald Group Publishing
BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.
This Book was ranked at 15 by Google Books for keyword education theory pyramid.
Book ID of Bottom of the Pyramid Marketing's Books is lml6DwAAQBAJ, Book which was written byRamendra Singhhave ETAG "YTGzu00m1ow"
Book which was published by Emerald Group Publishing since 2018-12-03 have ISBNs, ISBN 13 Code is 9781787145566 and ISBN 10 Code is 1787145565
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "240 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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